Social Media Marketing Can Make or Break Your Live Event
- By admin
- 12 August, 2012
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Cletus Got Shot at the Mercury Lounge Tulsa
The band announced their Tulsa show using Facebook, Twitter, and Reverbnation.
“There are a lot of people who would not have heard of us if it had not been for Facebook,” said Nathan Miller, mandolin player and singer for the band. “They actually came looking for us, and found us, and ‘Liked’ us, and were able to listen to some of our music; where otherwise there’s not a chance in hell they would have got to come to this show.”
The announcements of the Tulsa show on Facebook lead to another booking of the group in Wichita, Kans.
A close friend on Facebook read they were coming to Tulsa and told them about an opportunity in Wichita, according to Adam Cox, guitarist and singer in Cletus Got Shot.
“I think what has helped band and independent artists the most is the booking,” said Cox. “It’s so easy to find venues now. We need to be in Cincinnati? Have you ever been there? No. Do you know anyone who’s ever been there? No. Now in 10 minutes you can have a list of venues and know exactly which one you need to call.”
Social media also helped the group share their music through local media reviews and access to songs.
The group has a Bandcamp account set up allowing people to download their music, and then pay what they want to the group.
Cletus Got Shot used social media to link to news announcing their shows and critiquing their work. One of the most prevalent of the sources is TheFreeWeekly.com. The site has done background stories on each of the band members and sums up what the group stands for.
“Cletus Got Shot found their unified voice in the plight of the working man,” said Blair Jackson, of TheFreeWeekly.com
Reverbanation allows the group to pull together all their media in one place. The site includes video, pictures, music tracks, social media links, news feed and the group’s upcoming shows. The site allows viewers to search what is going on in their town, making it easy for people to find new groups to give a try.
“It’s super easy the have a web presence,” said Mark Landry, bassist and back up singer for the band. “There’s Reverbnation and Facebook where you can have a player. You can upload the first song you ever wrote, and it’s like ‘Hey look, my songs on my website.’ But that’s really good, because musicians are horrible businessmen. It makes that part a lot easier.”
Moon Runners writer, Jahshie P, covered the band’s Facebook announcement “hiatus of indefinite length” in May.
“I truly hope we see them perform live once again,” said Jahshie. “Raise your glasses to one of the best bands to have come around our little scene in the past few years. You will be missed.”
No one had to miss the band for long.
Tulsa was the first publicized show since the groups break, though the group announced other scheduled shows first. The band’s next show is in Wichita, Kans. at Lucky’s Everyday starting at 10:00 p.m.
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