Pinterest Should Peak Your Interest

• By admin
• 19 August, 2012
• Comments Off on Pinterest Should Peak Your Interest

Investing in Pinterest will be Worth It to Your Small Business

Does your business have a website? Do you want to drive more traffic to it? If the answer to both of these questions is yes, you should be using Pinterest as part of your social media plan.

Pinterest is a Social Media Company on the Rise

Pinterest is a growing social media site. The company provides a way for users to “organize and share all the beautiful things you find on the web.” This makes the company stand apart from Facebook. Organization and picture-based information allow people to quickly and easily share with friends and family. More importantly to many is that it allows users to organize for them. Pinterest combines sharing with your friends and planning for your future in one easy, clean, user-friendly place.

According to a blog post from Hitwise, Pinterest increased its views of it’s invite page by almost 40 times between June and December of last year.

Pinterest ties directly into Facebook. If your company is already using Facebook to get to its audience it’s a safe bet that Pinterest will be right for you as well. You can sign up for Pinterest using you Facebook account. To see Pinterest’s popularity on Facebook follow this link to see an interactive graph that will allow you to view how may likes per week the company gets.

Starting August 8, Pinterest no longer required that you have an invitation to join the site. It will only grow from here in popularity and regular usage.

Pinterest is a Creative Way to Market Yourself

It has to be. You cannot blatantly market yourself on Pinterest like you can on Facebook.

According to Pinterest Content Rules, Pinterest is strictly for “noncommercial” use.

This allows you to really think outside the box for your company. Coming up with creative way to use your products will introduce your customers to creative way to introduce your products.

This is also a great opportunity to highlight the other things your company does. Show you philanthropy through link and pictures. Brag about your great employee benefits and activities. Use this site to allow others to say they like what your doing.

Pinterest Will Drive Traffic to Your Website

HubSpot is a fantastic example of Pinterest success. They released an eBook on “How to Use Pinterest for Business” in which the showed their data from the products use. In this eBook HubSpot revealed in the month of February Pinterest provided more web referrals to HubSpot’s website than Google +.

According to the report, “Any business that relies on driving a high-volume of website traffic to increase sales, should consider joining Pinterest.”

Pinterest is a fun and creative way to drive traffic to your website and to create something special for your clients. Allowing your company to become a part of your potential clients daydream might not get you their business today, but it increases your ability to get their business tomorrow.