Is Social Media Playing a Role in the Political Campaign Process?

• By admin
• 7 October, 2012
• Comments Off on Is Social Media Playing a Role in the Political Campaign Process?

Social Media may not influence voters as much as politicians would like.

According to the Pew Report, “Social Networking Sites and Politics,” “73 percent of these SNS users ‘only sometimes’ agree or never agree with their friends’ political postings.” This is important because social media feeds users information based on a user’s friendships and connections.

How often these posts get ignored is important.

According to the Pew Report, “Social Networking Sites and Politics,” 66 percent of people the above group ignore those posts.

This means those political messages and ideas die quickly, making it difficult to create viral content based on political ideas and messages.

Digital media spending in the 2012 election year has increased significantly from 2008’s numbers

According to MediaBistro.com, digital campaign spending has increased more than 622 percent. The estimated total spending in 2012 for digital media campaign in the presidential election is 159 million dollars.

Not many people use social media to connect with their political affiliates.

According to the Pew Report, “Why American Use Social Media,” only 14 percent of people use social media to connect with others with “shared hobbies or interests.”

Political spending has short reach in social media.